How do we find a story within the tension between two fighters?

Client:
ESPN+ (UFC)
Each UFC match came with the challenge of telling the lore between fighters that’ll keep UFC fans at the edge of their seats. The following commercials are some of my favorites we’ve made throughout our one year stint with UFC.

Creative Team: GCD: Ryan O’Keefe | ACD: Rowan Mansfield & Corey Thorn | Copywriter: Nathalie Tigua | Art Director: Melissa Tito (me)



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THANK YOU >.<