MELISSA TITO
ART DIRECTOR

  1. “THE THREAT”          AD COUNCIL          BRADY
  2. “MARK THE TIME”    CLEAN SLATE NY 
  3. “MAKE YOUR        MOVES COUNT”        TURBOTAX
  4. “PEACE OUT”          HBO MAX
  5. “WIN EARLY”        ANDY’S AWARDS 
  6. “LALIGA ANTHEM”      ESPN+     
  7. “UFC PROMOS”        ESPN+              
  8. “FOR FUN”           SIDE PROJECTS      

ABOUT


La pasión por la camiseta es profunda.

(The passion for the jersey is profound.)


Client:
ESPN+
ESPN+ came to us looking for a Spanish-first-driven campaign for LaLiga. The main goal was to create a spot that can authentically resonate with the Spanish-speaking community. This was right up my creative partners and I’s wheelhouse. We both have fútbol obsessed families. We innately understood how to tackle this brief because we thought, "How would we present this to our families?” We understood that each game is a passionate journey that football fans experience globally.

Creative Team: 
GCD: Ryan O’Keefe | ACD: Rowan Mansfield & Corey Thorn | Copywriter: Nathalie Tigua | 
Art Director: Melissa Tito (Me)














But wait there’s more...













El juego más grande del mundo.
(The biggest game in the world.)After a successful campaign for LaLiga, ESPN+ came back with another opportunity to push one of the biggest matchups of all time, ElClasico. Having such a wonderful time working with the team, this was another fun challenge to push one of the strongest rivalries in sports. One where the world will be watching. 

Creative Team: GCD: Ryan O’Keefe | ACD: Rowan Mansfield & Corey Thorn | Copywriter: Nathalie Tigua | Art Director: Melissa Tito (me)

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THANK YOU >.<