You make your moves,
and we’ll make your moves count.
Client:
Intuit TurboTax
Make Your Moves Count is the start of an all new, 3-year 360 campaign for Intuit TurboTax. Nine quirky short films all lead up to the main event, the 2024 SuperBowl, where they continued to be featured.
Make Your Moves Count celebrates all the bold choices that people made in 2023, the unique tax situations they found themselves in as a result, and TurboTax Experts who make it all add up tax-wise.
Creative Team: Film Director: Rodrigo Valdes | Group Creative Director: Ryan O’Keefe | Creative Director: Katie Edmondson, Katie Yoder, Spencer Cook | ACD: Natalie Rojas, Remy Law, Emma Kasarsky, Mac Schwerin | Copywriter: Nathalie Tigua | Art Director: Melissa Tito (me)
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