I hate advertising!
Oh, you know — The “You may be entitled to compensation” kind of advertising *eye roll*.
Because of this, I traded my Prismacolor pencils and Crayolas for a bigger creative mission.
My affinity for art, culture, and creativity, led me to a grand pursuit of making advertising more genuine. And I currently do so as a latina award-winning Senior Art Director at Saatchi & Saatchi.
ASK ME ABOUT:
MY MIDDLE SCHOOL EMO PHASE (RAWR >.<)
BOUTIQUE SHOPPING AND THRIFT FLIPS
VOGUE DANCING & BALLROOM CULTURE
JERSEY COFFEE SHOP/DINER RECOS
MY MANIC COOKIE OBSESSION
VINYL & ZINE COLLECTING
MY LOVE FOR SETH ROGEN
EXPERIMENTING WITH AI
MY TIKTOK ALGORITHM
MY CONCERT LIST
BEING FIRST-GEN
SOLO TRAVELING
ANYTHING A24
MENTORSHIP
RAD CLIENTS
Ad Council
Ally Financial
Clean Slate NY
Coca-Cola
Enterprise
IHOP
HBO Max
ESPN+ (ElClásico, LaLiga, UFC)
Samsung
Spin Master Toys
TurboTax
EXPERIENCESenior Art Director
Saatchi & Saatchi
October 2024 - Present
Adjunct Professor (Advertising Design)
Middlesex College
September 2024 - Present
Graphic Designer (Freelance)
Clients: Wiley (Author: Robin Landa), Kultcha Films,
True & North, Voodo Fe (The Chic Rebellion),
Comfy Couch Confessions Podcast, etc
October 2020 - Present
Art Director
Pereira O’Dell
December 2023 - October 2024
Art Director
R/GA NY
July 2023 - December 2023
Junior Art Director
R/GA NY
September 2021 - July 2023
Art Direction Intern
R/GA NY
June 2021 - August 2021
Junior Art Director
Michael Graves College
January 2021 - May 2021
Art Direction Mentee
Cactus Agency (Denver)
February 2021 - March 2021
Art Direction Mentee
Goodby, Silverstein, & Partners
October 2020 - November 2020
AWARDS
London International Awards (LIA):
GOLD | Billboard
BRONZE | Creativity in PR
Anthem Awards:
GOLD | Human & Civil Rights: Awareness & Media
Cannes:
SHORTLIST | Outdoor Lions: Not-for-Profit
SHORTLIST | Outdoor Lions: Displays
Webbys:
HONOREE
ANDYs:
SHORTLIST
CLIO Awards:
GOLD | Media: Out of Home
SILVER | PR: Public Affairs
BRONZE | OOH: Ambient
Fast Company’s World Changing Ideas Awards:
HONORABLE MENTION
D&AD:
SHORTLIST | Press & Outdoor: Poster Adverts
SHORTLIST | Impact: Campaign Communications
AICP Next:
SHORTLIST | Purpose Driven
MAD STARS:
CRYSTAL
BRONZE
INVOLVEMENT
2023 - PRESENT | MAIP Coach
2023 | Ad Futures Competiton Mentor for Winning Team (Edward R. Murrow High School)
2022-2023 | Women Who Create Mentor
2022 | ANDYs “Face the Future” Mentorship Recipient
2021 & 2022 | Kean University Speaker
2021 & 2022 | Middlesex College Speaker
NEWS
2024 | Fast Company Feature | “How these 15 first-generation leaders broke barriers in their careers”
2023 | PITCH WIN: TurboTax selects R/GA as Creative AOR
2021 | Cougar’s Byte Article | “Shattering Glass Ceilings”
2021 | Kean University Article | “Students Contribute to Fourth Edition of Professor's Book“
2021 | One Club Article | “Robin Landa's Advertising by Design” (shoutout)
2020 | Insider NJ Article | “Kean University Advertising and Design Students Win Coveted Mentorships”
1998 - Present | Mami y Papi’s pride and joy (my proudest achievement)