72% of first-time gun owners in the U.S. claim they choose to carry for personal protection.
Client: AdCouncil & Brady: United Against Gun Violence
Politics aside, perhaps the biggest threat to gun owners isn’t some voyeuristic stalker or a home invader, but the danger of family fire you invite into your home when you don’t store your weapons PROPERLY.
Creative Team:
Film Director: Martin Stirling | Production: Partizan
CD: Matt Kappler | Copywriter: Nathalie Tigua | Art Director: Melissa Tito
BEHIND-THE-SCENES