72% of first-time gun owners in the U.S. claim they choose to carry for personal protection. 


Client: AdCouncil & Brady: United Against Gun Violence 


Politics aside, perhaps the biggest threat to gun owners isn’t some voyeuristic stalker or a home invader, but the danger of family fire you invite into your home when you don’t store your weapons PROPERLY.

Creative Team:
Film Director: Martin Stirling | Production: Partizan
CD: Matt Kappler | Copywriter: Nathalie Tigua | Art Director: Melissa Tito













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