MELISSA TITO
ART DIRECTOR

  1. “THE THREAT”          AD COUNCIL          BRADY
  2. “MARK THE TIME”    CLEAN SLATE NY 
  3. “MAKE YOUR        MOVES COUNT”        TURBOTAX
  4. “PEACE OUT”          HBO MAX
  5. “WIN EARLY”        ANDY’S AWARDS 
  6. “LALIGA ANTHEM”      ESPN+     
  7. “UFC PROMOS”        ESPN+              
  8. “FOR FUN”           SIDE PROJECTS      

ABOUT

Putting our money where 
your gold is.


Client:
The International ANDY AwardsThe data shows that 90% of ANDY winners go on to win at other major advertising award shows. As the first major award show of the season, The ANDY’s were making a huge statement – if you submit your entry early and win, they bet you will go on to win at other major shows throughout the season. Their next year’s ANDY submission is on us if they don’t.
Knowing that The ANDY’s were betting on the incoming submissions, the film accompanying it had to back that up, which is why 7 creative leaders in the industry are willing to take a lie detector test to prove it. We sat down to get to the bottom of the truth.

Creative Team: Global Head of Creative Excellence: Ari Halper | Copywriter: Nathalie Tigua | Art Director: Melissa Tito (me)


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THANK YOU >.<