MELISSA TITO
ART DIRECTOR

  1. “THE THREAT”          AD COUNCIL          BRADY
  2. “MARK THE TIME”    CLEAN SLATE NY 
  3. “MAKE YOUR        MOVES COUNT”        TURBOTAX
  4. “PEACE OUT”          HBO MAX
  5. “WIN EARLY”        ANDY’S AWARDS 
  6. “LALIGA ANTHEM”      ESPN+     
  7. “UFC PROMOS”        ESPN+              
  8. “FOR FUN”           SIDE PROJECTS      

ABOUT

A criminal record shouldn’t 
be a life sentence.


Client: 
Clean Slate NY 1 in 3 Americans have a criminal record, and long after having served their sentences, they are still restricted from access to basic life necessities like housing, education, and a job. R/GA partnered with the Clean Slate Act and formerly incarcerated activist Zaki Smith to create buzz before legislators vote on a life-changing bill. Through this mural and campaign, we redefined what prison tally marks mean: What was once a symbol of days spent in prison now only illustrates how much more punishing life can be after prison.

Creative Team:
CD: Marthon Pucci & Brian Caruso | ACD: Rowan Mansfield & James Greening | Designer: Leana Carvin | Copywriter: Nathalie Tigua | Art Director: Melissa Tito


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THANK YOU >.<